Pentahelix Stakeholder Synergy in a Public Communication Perspective to Realize Digital Tourism
Abstract
The tourism industry in Indonesia was the second-largest contributor to foreign exchange earnings, which absorbed approximately 10% (13 million workers) of the total national workforce in 2019. However, COVID-19 led to a drastic decline in tourists visiting Indonesia. The number of tourists in West Sumatra Province decreased by more than 50%, while the city of Padang experienced a decrease of more than 75% for foreign and 50% for domestic tourists. To solve this problem, the Padang City Tourism Office devised an alternative solution using digital platforms. The Padang City Tourism Office launched an application called SIDETA (Tourist Destination Information System), which contains information about tourism in Padang. This research aims to investigate how the collaboration between the Padang City Tourism Office and other helix elements contributes to the realization of digital tourism in Padang City and analyze the obstacles and challenges faced by the Padang City Tourism Office in building synergy with other helix elements. This research uses a qualitative and quantitative research approach. Informants and respondents were selected using purposive sampling. Furthermore, three data collection techniques were used: surveys, rapid appraisal, and participatory methods. The results show that 75% of the helix elements in Padang's tourism sector are unaware of the existence of the SIDETA, and 94.2% admit to not being involved in the creation and development of the application.
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References
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Akhtar, N., Khan, N., Mahroof Khan, M., Ashraf, S., Hashmi, M. S., Khan, M. M., & Hishan, S. S. (2021). Post-covid 19 tourism: Will digital tourism replace mass tourism? Sustainability (Switzerland), 13(10). https://doi.org/10.3390/su13105352
Amin, M. A. S., & Priansah, P. (2019). Marketing Communication Strategy To Improve Tourism Potential. Budapest International Research and Critics Institute (BIRCI-Journal) : Humanities and Social Sciences, 2(4), 160–166. https://doi.org/10.33258/birci.v2i4.575
Arribe, E., Tuanku, J., & Ujung, T. (2018). Aplikasi Smart Tourism Pada Dinas Pariwisata Kabupaten Kampar Guna Mempromosikan Destinasi Ekowisata Kabupaten Kampar. 1(2), 25–44. https://doi.org/10.36378/jtos.v1i2.19
Belonozhko, M. L., Belonozhko, L. N., & Siteva, S. S. (2018). Digital tourism in the development of the Arctic Region. Journal of Environmental Management and Tourism, 9(6), 1154–1164. https://doi.org/10.14505/jemt.v9.6(30).03
Bramantyo, B. D., & Ismail, P. (2021). Digital Tourism Museum Nasional Indonesia Melalui Virtual Tour di Masa Pandemi Covid-19. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 20(2), 184–196. https://doi.org/10.32509/wacana.v20i2.1616
Camarihna-Matos, M. L., & Afsarmanesh, H. (2008). Concept of collaboration: Information science reference. Hersey.
Chamidah, N., Putra, A. H. P. K., Mansur, D. M., & Guntoro, B. (2021). Penta helix Element Synergy as an Effort to Develop Tourism Villages in Indonesia Cite this paper. Jurnal Manajemen Bisnis , 8(1), 01–22. https://doi.org/10.33096/jmb.v8i1.196
Chandratama Priyatna, C., Ari, F. X., Prastowo, A., Syuderajat, F., & Sani, A. (2020). Optimalisasi teknologi informasi oleh lembaga pemerintah dalam aktivitas komunikasi publik. Jurnal Kajian Komunikasi, 8(1), 45363. https://doi.org/10.24198/jkk.v8i1.26115
Filipiak, B. Z., Dylewski, M., & Kalinowski, M. (2020). Economic development trends in the EU tourism industry. Towards the digitalization process and sustainability. Quality and Quantity. https://doi.org/10.1007/s11135-020-01056-9
Furqan Oktowita Putra, M., & Fachri Adnan, M. (2022). Kinerja Dinas Pariwisata Dalam Meningkatkan Pariwisata Di Kota Padang Pasca Covid-19. Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 6(3), 2598–9944. https://doi.org/10.36312/jisip.v6i3.3388/http
Gonçalves, A. R., Dorsch, L. L. P., & Figueiredo, M. (2022). Digital Tourism: An Alternative View on Cultural Intangible Heritage and Sustainability in Tavira, Portugal. Sustainability (Switzerland), 14(5). https://doi.org/10.3390/su14052912
Happ, É., & Ivancsó-Horváth, Z. (2018). Digital Tourism Is The Challenge Of Future-A New Approach To Tourism. Knowledge Horizons-Economics, 10(2), 9–16.
Imaddudin, & Syafrina, A. E. (2022). Sinergi Informasi Pemerintah Melalui Komunikasi Publik Dalam Penanganan Pandemi Virus Covid-19 dI Indonesia. GANDIWA: Jurnal Komunikasi, 02(01), 32–40. https://doi.org/10.30998/g.v2i1.1045
Indriani Sianipar, C., & Politeknik Pariwisata Medan, dan. (2019). Pemasaran Pariwisata Digital Oleh Pemerintah Kota Sabang. Jurnal Darma Agung, XXVII(3), 1135–1143. https://doi.org/10.46930/ojsuda.v27i3.374
Kagungan, D., & Yulianti, D. (2019). The Synergy Among Stakeholders To Develop Pisang Island As Marine Tourism: The Case of Underdeveloped Area. Masyarakat, Kebudayaan Dan Politik (MKP), 32(1), 16–23. https://doi.org/10.20473/mkp.V32I12019.16-23
Labanauskaitė, D., Fiore, M., & Stašys, R. (2020). Use of E-marketing tools as communication management in the tourism industry. Tourism Management Perspectives, 34. https://doi.org/10.1016/j.tmp.2020.100652
Lai, E. R. (2011). Collaboration a literature review: Research report.
Malina, M. A., Nrreklit, H. S. O., & Selto, F. H. (2011). Lessons learned: Advantages and disadvantages of mixed method research. Qualitative Research in Accounting and Management, 8(1), 59–71. https://doi.org/10.1108/11766091111124702
Maturbongs, E. E., & Lekatompessy, R. L. (2020). Kolaborasi Pentahelix dalam Pengembangan Pariwisata Berbasis Kearifan Lokal di Kabupaten Merauke. In Jurnal Ilmiah Ilmu Administrasi (Vol. 3, Issue 1). https://doi.org/10.31334/transparansi.v3i1.866
Mukhammedrizaevna, T. M., Shukrulloevich, A. F., & Bakhritdinovna, A. N. (2020). The Importance of Logistics In the Development of Tourism Industry And Directions of Its Use. Journal of Management Vaue and Ethics, 10(1), 5–10.
O’Leary, R., Van Slyke, D. M., & Kim, S. (2010). The future of public administration around the world. Georgetown University Press.
Palazzo, M., Vollero, A., Siano, A., & Foroudi, P. (2021). From fragmentation to collaboration in tourism promotion: an analysis of the adoption of IMC in the Amalfi coast. Current Issues in Tourism, 24(4), 567–589. https://doi.org/10.1080/13683500.2020.1782856
Park, D., Kim, W. G., & Choi, S. (2019). Application of social media analytics in tourism crisis communication. Current Issues in Tourism, 22(15), 1810–1824. https://doi.org/10.1080/13683500.2018.1504900
Pencarelli, T. (2020). The digital revolution in the travel and tourism industry. Information Technology and Tourism, 22(3), 455–476. https://doi.org/10.1007/s40558-019-00160-3
Putra, T., Pasaribu, P., & Wulansari, N. (2020). Pemasaran Wisata Berbasis Website di Nagari Wisata Harau Kabupaten Lima Puluh Kota. ABDI: Jurnal Pengabdian Dan Pemberdayaan Masyarakat, 2(1), 18–27. https://doi.org/10.24036/abdi.v2i1.34
Rais, I. (2021, December 14). Di Padang Sideta Memudahkan Para Wisatawan. Padang.Go.Id.
Raseuki, F., & Choiriyati, W. (2019). Aktifitas Branding Geopark Ciletuh Oleh Dinas Pariwisata Dan Kebudayaan Dalam Perspektif Penta Helix. Mediakom : Jurnal Ilmu Komunikasi, 3(2), 165–175. https://doi.org/10.35760/mkm.2019.v3i2.2339
Rizkiyah, P., Studi Seni Kuliner, P., Pariwisata Lombok, P., Studi Manajemen Usaha Perjalanan Wisata, P., Kepariwisataan, J., & Pariwisata Medan, P. (2019). Sinergitas Pentahelix Dalam Pemulihan Pariwisata Pasca Bencana Erupsi Gunung Api Sinabung di Kabupaten Karo, Sumatera Utara. 7(2), 2338–8633. https://doi.org/10.24843/IPTA.2019.v07.i02.p15
Sanaghan, B. P., & Lohndorf, J. (2015). Collaborative Leadership: The New Leadership Stance. In Collaborative Leadership in Higher Education. . Academic Impressions.
Sari, R. E., Yanita, N., & Neswardi, S. (2021). Strategi Usaha Biro Perjalanan Wisata Sumatera Barat dalam Menghadapi Krisis Pandemi Covid-19. Jurnal Sosial Humaniora Dan Pendidikan (JSHP), 5(1), 55–62.
Sorooshian, S. (2021). Implementation of an expanded decision-making technique to comment on Sweden readiness for digital tourism. Systems, 9(3). https://doi.org/10.3390/systems9030050
Stefanus Purba, A., & Setiawan, I. (2022). Analisis Konsep Penta Helix dalam Pengembangan Potensi Wisata di Kampung Bekelir Tangerang. Formosa Journal of Multidisciplinary Research (FJMR), 1(4), 919–930. https://doi.org/10.55927
Sulthan, M. (2017). Prosiding Seminar dan Call For Paper Komunikasi Pemasaran Pariwisata Kabupaten Purbalingga (Studi Pada Analisis Komunikasi Pariwisata Berbasis Digital). Prosiding Semnasfi, 215–224.
Susanti, R., Purwanto, S., Yudistira, S., & Lisna, Y. P. (2021). Travel Pattern Wisatawan Selama Pandemi Covid-19. Jurnal Pendidikan Dan Keluarga, 13(1), 109–115. https://doi.org/10.24036/jpk/vol13-iss01/763
Susilo, D. (2020). Unlocking the Strategy of Indonesian Government in Developing Digital Tourism. Management and Economic Journal (MEC-J), 4(3), 223–232. https://doi.org/10.18860/mec-j.v4i3.10771
Syahrial, M., Nasution, M. Y., Azhari, D., & Tarigan, A. (2020). Synergy of Stakeholders in the Development of Halal Tourism in West Sumatera. International Journal of Research and Review (Ijrrjournal.Com), 7(7), 7. https://doi.org/10.52403/ijrr
Wahyudi, I. (2022, April 3). Menyongsong Kebangkitan Pariwisata Sumbar Lewat Tahun Kunjungan 2023. Antaranews.Com.
Ziyadin DSc, S., Tovma, N., Zharaskyzy Ismail, G., Ziyadin, S., Koryagina, E., & Grigoryan, T. (2019). Tsogik Grigoryan, Nataliya Tovma and Gulim Zharaskyzy Ismail, Specificity of Using Information Technologies in the Digital Transformation of Event Tourism. International Journal of Civil Engineering and Technology, 10(01), 998–1010.
Published
2024-05-29
How to Cite
HELMI, Rahmadhona Fitri et al.
Pentahelix Stakeholder Synergy in a Public Communication Perspective to Realize Digital Tourism.
JESS (Journal of Education on Social Science), [S.l.], v. 8, n. 1, p. 84-92, may 2024.
ISSN 2550-0147.
Available at: <http://jess.ppj.unp.ac.id/index.php/JESS/article/view/528>. Date accessed: 08 sep. 2024.
doi: https://doi.org/10.24036/jess.v8i1.528.
Section
Artikel
