Analysis of the Motivation and Effect of Using Dating Apps: a Literature Review

  • Irmawan Rahyadi Communication Department, BINUS Graduate Program, Master of Strategic Communications, Bina Nusantara University Jakarta, Indonesia
  • Rifa Renda Bestari

Abstract

Seiring dengan perkembangan zaman, tren aplikasi jodoh pun dimulai. Aplikasi Kencan adalah platform yang memungkinkan komunikasi dengan pengguna lain dan menyediakan pencocokan dengan pengguna lain atau dengan mitra yang berpotensi kompatibel. Penelitian ini bertujuan untuk mengetahui motivasi dan pengaruh penggunaan aplikasi kencan. Sebagai tinjauan literatur, penelitian ini meninjau penelitian sebelumnya dengan serangkaian proses tertentu. Hasil penelitian menemukan bahwa motivasi penggunaan aplikasi kencan terbagi menjadi beberapa kategori seperti relasional, intrapersonal, hiburan, dan sosial. Efek yang diberikan oleh penggunaan aplikasi kencan juga memiliki sebelas efek signifikan.

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Published
2022-11-14
How to Cite
RAHYADI, Irmawan; BESTARI, Rifa Renda. Analysis of the Motivation and Effect of Using Dating Apps: a Literature Review. JESS (Journal of Education on Social Science), [S.l.], v. 6, n. 02, p. 187 - 205, nov. 2022. ISSN 2550-0147. Available at: <http://jess.ppj.unp.ac.id/index.php/JESS/article/view/425>. Date accessed: 25 may 2024. doi: https://doi.org/10.24036/jess.v6i02.425.