Feminisme dan Stereotip Gender dalam Iklan Produk Kecantikan
Abstract
Submission of patriarchal cultural ideologies makes inequality in gender identity. The ideology states that gender should have certain characteristics that are perpetuated from time to time. A stereotype of gender identity was formed which was then displayed in various social interactions, including in the mass media, especially advertising. Gender bias, inequality of women's representation, and women objectification are found in advertisements, especially for beauty products. Feminism is the rationale for this study related to the objectification of these women. But this research will explain how women are forever not only objects, but also begin to show themselves as subjects.
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Beauvoir, Simone de. (2011). The Second Sex. New York: Vintage Books.
Bungin, Burhan. (20080. Konstruksi Sosial Media Massa. Jakarta: Kencana.
Butler, Judith. (1990). Gender Trouble: Feminism and the Subversion of Identity. New York: Routledge.
Eriyanto. (2001). Analisis Wacana, Pengantar Analisis Isi Media. Yogyakarta : LKIS
Faludi, Susan. (1991). Backlash: The Undeclared War Against American Women. New York: Crown Publishing Group.
Gauntlett, David. (2008.) Media, Gender and Identity : An Introduction 2nd Ed. New York: Routledge
Gudykunst, William B. & Young Yun Kim. (1997). Communicating With Strangers: An Approach to Intercultural Communication, Ed. 3rd. Boston: McGraw-Hill.
Hall, Stuart. (2003). The Work of Representation, Representation: Cultural Representation and Signifying Practices. London. Sage Publication.
Hanum, Farida. (2018). Kajian & Dinamika Gender. Malang: Intrans Publishing.
Kasali, Rhenald. (1992). Manajemen Periklanan: Konsep dan Aplikasinya di Indonesia. Jakarta: Pustaka Utama Grafiti
Lips, H. M. (1988). Sex & Gender An Introduction. California: Mayfield Publishing Company.
Tuttle, Lisa. (1986). Encyclopedia of Feminism. New York: Facts on File PublicationsJurnal
Deaux, Kay., & Laurie L. Lewis. (1984). Structure of Gender Stereotypes : Interrelationships Among Components and Gender Label. Journal of Personality and Social Psychology 46 (5): 991-1004.
Eagly, A.H. (1997). Sex differences in social behavior: Comparing social role theory and evolutionary psychology. American Psychologist, 52 (12), 1380-1383.
Frederickson, B.L., & Roberts, T. A. (1997). Objectifying theory: Toward understanding women’s lived experiences and mental health risks. Psychology of Women Quarterly, 21 (2), 173-206.
Katz, D., & Barly, K. (1933). Racial stereotypes of one hundred college students. Journal of Abnormal and Social Psychology, 28, 280-290.
Published
2019-10-31
How to Cite
ANINDYA, Annisa; DEFHANY, Defhany.
Feminisme dan Stereotip Gender dalam Iklan Produk Kecantikan.
JESS (Journal of Education on Social Science), [S.l.], v. 3, n. 2, p. 113-123, oct. 2019.
ISSN 2550-0147.
Available at: <http://jess.ppj.unp.ac.id/index.php/JESS/article/view/159>. Date accessed: 07 may 2024.
doi: https://doi.org/10.24036/jess/vol3-iss2/159.
Section
Artikel
